Art Sales Move Online

Forget online dating; try falling in love with artwork…online. Novices to art collecting no longer have to feel intimidated by “elitist” institutions thanks to the launch of Amazon Art and over 300 like-minded platforms. This is also good news for artists. Living in art capitals or schmoozing their way into physical gallery representation is becoming less of an obstacle for success. While the prestige may always lie in these spaces, some galleries themselves are accepting that the art world is migrating to the interweb. Even better news—71 percent of collectors are admitting to having dabbled in the act of online purchases.