Alison Prato is a writer and editor specializing in entertainment. Born and raised near Chicago, Prato graduated from University of Illinois at Urbana-Champaign, where she was awarded the Hugh M. Hefner magazine scholarship. She began her journalism career with an internship at Playboy magazine and eventually rose to Senior Associate Editor. She has been the Executive Editor of Giant and the Entertainment Director of Maxim. She lives in Brooklyn with her husband, Vince, and her boxer, Axl.

Once ripe for punchlines, a new crop of smart, talented, and young blondes is dominating the entertainment world, from Taylor Swift to Dakota Fanning. Alison Prato on the peroxide comeback. Plus, VIEW OUR GALLERY.

Spencer Pratt talks to The Daily Beast about how he and Heidi Montag scripted their way to becoming actual celebrities. Plus: Perez Hilton on Speidi’s shallow genius.