Christy Turlington Burns has established a diverse career as a model, writer, entrepreneur, spokesperson, advocate, and filmmaker. In 2005, she became an advocate for maternal health for both CARE and RED. In 2010, she debuted her documentary film, No Woman, No Cry, about the global state of maternal health, at the Tribeca Film Festival in New York City. Along with the film debut, she launched Every Mother Counts, a campaign designed to educate and support maternal, newborn, and child health.