opinion
$OCIAL GOOD
Social media performativity isn’t about power-hungry individuals. It’s the design of a platform built to optimize every last thing for profit.
Elisha Lim is a University of Toronto researcher who has covered identity and algorithms for Documenta, Bitch Magazine, C Magazine, a TEDx talk, and various research journals. Twitter: @elisha_c_lim
Social media performativity isn’t about power-hungry individuals. It’s the design of a platform built to optimize every last thing for profit.