Retort
In The Kraus Project, Jonathan Franzen’s annotated translation of Austrian critic Karl Kraus’s essays, Franzen takes aim at all things digital—including the Mac Guy. He wrote, ‘a personified Mac (played by the actor Justin Long) of such insufferable smugness that he made the miseries of Windows attractive by comparison.’ Read Justin Long’s response. His movies, 'A Case of You,' and 'Best Man Down,' are in theaters soon.