Kevin Maney is a contributing editor at Condé Nast Portfolio. He was previously technology columnist and senior technology reporter at USA Today. Maney is the author of The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM and the 1995 BusinessWeek bestseller Megamedia Shakeout. His next book, The Fidelity Swap, will be published in the fall 2009 by Doubleday. He can be found at www.kevinmaney.com.

Steve Jobs’ leave of absence won’t matter if the company he founded finally goes mass. If that happens, the author says, it would just be rotten for Apple.