Richard Vevers is the founder and CEO of The Ocean Agency, an unconventional not-for-profit that uses the powerful combination of new technology, media, partnerships, and above all creativity to work at a meaningful speed and scale. Prior to joining the field of ocean conservation, Vevers worked for over ten years at some of the top London advertising agencies, and it is this background that allows him to bring a new approach to ocean conservation. He believes that the combination of creative thinking, effective communication, and strong global partnerships in business, science, and conservation are key to solving the threats facing the ocean. This thinking has manifested in groundbreaking ocean science and conservation projects, such as the XL Catlin Seaview Survey, the most comprehensive survey of the world’s coral reefs ever conducted.