Thad Vogler is the owner of Trou Normand and the James Beard Award-winning Bar Agricole in San Francisco. For nearly two decades, he worked to design, open, and manage the bars at more than 20 top Bay Area venues. In 2011, Vogler was named one of Forbes magazine's most interesting people.


San Francisco bar owner Thad Vogler shares his stories, advice and adventures tasting spirits around the world in his new book, “By the Smoke and the Smell.”