Belgium-based fashion writer Veerle Windels loves the 'backstage' of fashion: how the system works, where the passion and frustration hit, and especially how fashion is a clear illustration of how we live today. She has written several books on fashion, teaches at the fashion department of the Ghent Academy and sat on the jury of the Belgian version of Project Runway.

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Demna Gvasalia, the leading man behind the fashion label Vetements, also worked at Martin Margiela for more than three years, which may explain why both labels look so similar.