Balenciaga’s Demna Says Child Photo Campaign Was the ‘Wrong Artistic Choice’
“I need to learn from this, listen and engage with child protection organizations to know how I can contribute and help on this terrible subject,” Demna wrote on Instagram.

Dimitrios Kambouris/Getty Images
In the midst of the backlash to a series of controversial photo shoots featuring children and documents related to child pornography that has proved to be a PR nightmare for luxury brand Balenciaga, creative director Demna Gvasalia will retain his position, according to a new statement posted on Instagram by Gvasalia on Friday. Gvasalia personally apologized for making the “wrong artistic choice.” “As much as I would sometimes like to provoke a thought through my work, I would NEVER have an intention to do that with such an awful subject as child abuse that I condemn,” Gvasalia wrote. “I need to learn from this, listen and engage with child protection organizations to know how I can contribute and help on this terrible subject.”
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.