Beckham at Belstaff Party on Bond Street: "I'll Have a Becks, Please."

Party of fashion week award goes to Belstaff, with the venerable British biker brand launching their new London flagship, Belstaff House, on Bond St with bikes, babes and David Beckham.

Bond Street was transformed into a biker meet for the night, with grizzled motorcyclists outside and a group of stunt bikers riding down the ritzy shopping street in a pyramid formation.

But the star of the night was undoubtedly David Beckham, the new face of Belstaff, who lit up the wet London night with his attendance at the party. When a waiter asked him what he wanted to drink, he asked for a Becks. Really.

Belstaff, a famous British leathers brand, has been reinvented since candle mogul Harry Slatkin and Tommy Hilfiger bought the company three years ago.

Also at the shindig were Jemma and Jodie Kidd, Pixie Lott, Anna, Hamish and the rest.

Scoop: Jodie told friends she is returning to modelling.