Beyoncé Signs $50M Pepsi Deal

Pepsi just got a lot more bootylicious. Beyoncé has signed a massive advertising deal with Pepsi. The multi-year deal will fund commercials and print ads, as well as Beyoncé’s fee for supporting “the singer’s chosen creative projects.” Sources say the deal is unusual: Pepsi will will provide money for events, photo shoots, or “almost anything else” that B feels is a creative partnership opportunity. One expert said, “They’re betting a lot on Beyoncé—so it’s no wonder they’re looking for her input on how to make it work.”