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American reality shows have tried to get contestants to lose weight, eat bugs, and cheat on their significant others, but a new show in Turkey has come up with a new twist: converting atheists. In Penitents Compete (or Tovberkarlar Yarisiyor in Turkish), 10 unbelieving participants will face representatives from four religions—Islam, Christianity, Judaism, and Buddhism — who will try to convince them to join their faith. Those who get religion will receive fabulous prizes, like a pilgrimage to one of their new faith's holy sites. According to the show's producers, the goal of the program is to educate the country's population about religions other than Islam, the country's dominant faith.