Animated family flicks Brave and Madagascar 3: Europe’s Most Wanted topped the box-office list this weekend, raking in a combined $85 million. According to Disney vice president of distribution Dave Hollis, the formula for success is to offer something kids and their parents can enjoy. It’s a strategy that’s certainly worked for Pixar—Brave is the animation studio’s 13th film to open in the No. 1 slot at theaters. Moviegoers were not queuing up for some of the weekend’s other big-screen fare, with Abraham Lincoln: Vampire Hunter and its top-hatted protagonist pulling down an underwhelming $16.5 million in the film’s first weekend.
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