Niche Market

Canadian to Bottle Iceberg Water

Well, if they’re melting anyway. A Newfoundland man is setting out on a modified fishing boat to harvest icebergs for his new bottled water, Glace, which will go for $10 or more a bottle. "It is so tasteless that it actually creates a taste. The tastelessness is its own taste," said Glace founder Ron Stamp. "It's like drinking air." Stamp previously tried making iceberg vodka and iceberg beer. Neither were very successful. According to Michael Mascha, a former food anthropologist who runs the finewaters.com, iceberg water—Glace is not the first—is purer than spring water because it was frozen at a time before industrial pollution. "Water is not water anymore. Water is the new wine," said Mascha.