Girls in bikinis are the preferred advertising choice.
Paris Hilton, Audrina Patridge, Padma Lakshmi...you? Yes, you! Well, you if "you" are a "hot chick" aged 18-30. Carl's Jr./Hardee's is looking for new models to follow in their great advertising tradition of women eating burgers in bikinis (with Padma as the bikini-exception, because Padma is, y'know, like, serious). The ad—posted on Craigslist—tells women that they can win "a $1,000 cash prize and an all-expense paid trip for you and a friend to Las Vegas." And if that's not compelling enough, let them remind you, hottie, "this is a great chance to star in a video that has the potential to be seen all over the Internet." Fame can be yours, if only you'll take your clothes off. We've heard that one before.
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