GONE SHOPPING

Carrie Bradshaw’s ‘And Just Like That’ Costumes Inspire Increase in Google Searches

“And Just Like That” has people online shopping again.

And Just Like That, HBO Max’s new Sex and the City reboot, has inspired a range of reactions from fans and viewers. Love it or hate it, according to new data reported by WWD, the show is inspiring people do one specific thing: shop. The trade publication reported that brands favored by the show’s characters, such as Dries van Noten and Claude Montana, have seen a spike in Google searches. A “fashion e-commerce aggregator”company called Love the Sales said that searches for Dries van Noten, a Belgian designer known for structural, colorful garments, are up 1,150 percent, and the defunct French brand Claude Montana saw a 500 percent increase in views. Miranda Hobbes, played by Cynthia Nixon, toted a Loewe bag that saw a 168 jump in searches.