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“How many more colleges? How many more classrooms?” So begins a star-studded new gun-control PSA released Friday—expertly timed after the NRA’s own press conference. Beyonce, Jon Hamm, Jennifer Aniston, Gwyneth Paltrow, Reese Witherspoon, Chris Rock, Conan O’Brien, Amy Poehler, and dozens more are among the 53 celebrities who appear in the ad, released by Mayors Against Illegal Guns to lobby for a new gun-control plan. “Enough,” the ad says. “Demand a plan right now.”