CNN Reportedly Set to Buy Mashable

Tongues are wagging at South by Southwest over reports that CNN is in talks to buy Mashable, the social media blog that racks up 20 million unique visitors every month. Reuters’ Felix Salmon reports that the deal could be announced as soon as Tuesday, while The New York Times says the talks aren’t quite there yet. Mashable, which was launched in 2005 by Scottish founder Pete Cashmore, covers social-media news with a focus on business and tech.