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CNN’s Uphill Battle

Media

Can straight news survive Fox and MSNBC?

President Obama’s post-partisan era has, apparently, left out cable news: The New York Times reports that middle-of-the-road CNN is struggling, still trailing Fox and having fallen behind MSNBC—even, on some occasions, losing to its sister network Headline News. “Since the beginning of 2009, CNN has finished fourth in prime time among the cable news networks on 35 out of 84 weeknights.” Is straight news still viable? “Executives of competitors and even some of CNN’s own staff members say recent trends suggest the answer may be no.” CNN’s management points out that its ratings and profits are both up from last year.

Read it at The New York Times

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