FROSTY

Coca-Cola Reverting Back to Red Cans

After new white design confuses consumers.

Are white cans a bigger bust than New Coke? Coca-Cola announced Thursday that it will stop production on the new white holidays cans just one month after they hit the shelves. Although the company insisted the new cans were well received by consumers, it had already run up a series of complaints varying from customers thinking the soft drink tasted different in the white can to people who thought the new can was too similar to Diet Coke’s silver one. Coca-Cola regularly has a holiday marketing line, with past designs featuring snowflakes and polar bears—which also appeared on this year’s white cans. The company said the red cans will be back in the majority by Christmas, and that there most likely won’t be any left on the shelves by February, as originally planned.