Portion control may quench consumers’ thirst for fewer calories.
Coca-Cola is rolling out a new product: Coca-Cola in mini cans. The cans, which contain 90 calories instead of the standard 140, are about two-thirds of the size of a normal can. “The Coca-Cola mini can is a great option for smaller thirst occasions, and for calorie-conscious consumers,” said Hendrik Steckhan, president and general manager of Sparkling Beverages, Coca-Cola North America. “Our new sleek mini cans support the idea of moderation and offer people yet another way to enjoy their favorite Coca-Cola beverage.” The new mini cans will make their debut in Washington, D.C., and New York this December, just in time for Christmas. Coca-Cola stocking stuffers, anyone?
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