HATS OFF

Denmark Turns Trump’s Signature Accessory Against Him

For Danes, MAGA stands for “Make America Go Away.”

Danish businesses are turning Trump’s favorite piece of merchandise against him. Greenlanders are selling out companies that sell “Make America Go Away” hats. The most popular version of the hat reads “Nu det Nuuk,” which approximately translates to “enough is enough” in Danish. And on the side of the hat parodies Trump’s MAGA, replacing the word “great” with “go.” Trump has been increasingly escalating his attempts to acquire Greenland in the past week. Greenlanders themselves have been largely opposed to talks of acquisition, the threats by the United States prompting the most populous protests the Danish territory has ever seen. The accessories have become a private mark of resistance and commonplace at the public demonstrations against the United States’ takeover demands. Greenland Support is one of the original companies that began selling the popular hat. Speaking to Newsweek, the company’s Victor Schøtt said that their business is raising money for Greenlandic kids, telling the publication, “Hopefully, Donald Trump will never actually do anything about Greenland, and then we will just have raised a lot of money for the generations to come in Greenland.”