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Don't Bank on Button

Oscars

Seeing gold, but not green.

It got the most recognition from the Academy, but that doesn’t mean The Curious Case of Benjamin Button will come out on top. The ‘boost’—increased box office sales after a movie is nominated—may not pay off this time. Paramount execs say that because the movie was so expensive to make, even increased sales won’t pay the bills.

Read it at Los Angeles Times