Eat Pray Love Merchandise
The Julia Roberts movie has fueled a $350 million industry based on chick lit. But inside the numbers, the book looks less like a business juggernaut—and more like an innovative Hollywood marketing campaign.

Courtesy of Dogeared

Dogeared’s tote, $22
Courtesy of Dogeared

Courtesy of Sue Wong

Courtesy of fresh

Courtesy of MursBlanc

Courtesy of lionart

Eat Pray Love wall art letters, $165
Courtesy of Kids' Love Letters
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