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      Eat Pray Love Merchandise

      The Julia Roberts movie has fueled a $350 million industry based on chick lit. But inside the numbers, the book looks less like a business juggernaut—and more like an innovative Hollywood marketing campaign.

      Updated Jul. 14, 2017 5:44PM ET / Published Aug. 16, 2010 10:53AM ET 

      Courtesy of Dogeared

      Courtesy of Dogeared

      Courtesy of Sue Wong

      Courtesy of fresh

      Courtesy of MursBlanc

      Courtesy of lionart

      Courtesy of Kids' Love Letters

      READ THIS LIST

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