AWFULLY KIND OF ME

Elon Musk Buys a Fifth of His Own Cybertrucks

Were it not for Musk, sales would be in the toilet.

Elon Musk’s SpaceX accounted for almost a fifth of all of Tesla’s Cybertruck sales last year. Companies affiliated with the world’s richest man have provided a vital sales foundation for the controversial truck, which has faced headwinds since its launch in 2023. Bloomberg reports that of the 7,071 Cybertrucks registered in the fourth quarter of 2025, 1,279 were done so by SpaceX alone. Citing registration data provided to S&P Global Mobility, the report notes that those sales accounted for 18 percent of registrations that quarter, while an additional 60 vehicles were bought by other Musk-related ventures in the same period. The purchases could well be worth more than $100 million. Bloomberg notes that without those sales, Cybertruck registration would have fallen 51 percent that quarter. That same dataset suggests the trend will continue in 2026, with 158 SpaceX registrations in January and 67 in February. AutoForecast Solutions vice president Sam Fiorani told the newspaper, “Tesla is running out of buyers for the Cybertruck.” Cybertrucks currently start at around $70,000.