WHAT’S NEXT, ZUCK?

Facebook's ‘New Home’ on Android

To boost user activity.

As if you weren't on Facebook enough already. The social network is allegedly teaming up with Google to put information from users' accounts on the home screen of Android phones—making it the first thing to appear when a user turns their device on. Sources say that the move is a way to boost both ad revenue and the amount of time users spend on Facebook. Currently, users have to navigate Facebook through an app, but the new smartphone capability will simplify the process, making it even easier to see every single picture of your second cousin’s new puppy. Critics remain skeptical of the move—an easy position to take after looking back at the things Facebook almost did...but then didn’t.