DUNKED ON

Fans Pile on LeBron James’ Over Hyped-Up ‘Decision’ Announcement

Fans initially speculated the NBA superstar was going to announce his retirement.

NBA superstar LeBron James is facing backlash after hyping an announcement as a major sequel to his bombshell 2010 decision to join the Miami Heat. The Lakers star, whose headline-grabbing 2010 announcement “The Decision” revealed his decision to leave his home state’s Cleveland Cavaliers, had fans speculating that he was retiring when he teased “The Second Decision.” Instead, the basketball legend was attempting to generate buzz for a Hennessy advertisement. One person wrote that James “gaslit everyone.” Another posted on X that his son and his friends are “going to be so disappointed” when learning what James’ video was really about. “They’re going to be so disappointed it was just an ad for something they’re waaaaay too young [to buy],” they wrote. Molly Morrison, a Bleacher Report employee, said that some fans, including herself, speculated it would be an advertisement for Amazon’s Prime Day “only for it to be a different ad.” In James’ video, a man asks the athlete, “LeBron, fans want to know where you’re taking your talents this year. What’s your decision?” After pretending to struggle to answer, he announces his new partnership.