From the hallowed halls of Vogue to the far-reaching corners of the blogosphere, one thing’s clear: To stand out in the fashion industry, you gotta get a gimmick. For Anna Wintour, that’s wearing sunglasses inside; for Daphne Guinness, it’s black-and-white striped hair. The Herald Tribune’s Fashion editor, Suzy Menkes, has a bumpit that rivals Snooki. Johnathan Zawada does some arithmetic to find out how the fashion set got their looks.
Gallery: Fashion's Craziest Equations
Jonathan Zawada is a Sydney-based artist, graphic designer and the creator of the fashion blog Fashematics. He has worked for Pop, Nylon and V Magazine.