Fernet-Branca: An Artful History

Learn Fernet-Branca’s fascinating history through its stunning advertising spanning the past two centuries.

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Updated Jul. 12, 2017 8:40PM EDT / Published Dec. 22, 2016 12:00AM EST

In 1845, Fernet-Branca founder Bernardino Branca developed the recipe that still beguiles drinkers a century later. While the digestivo is known for its complex and herbaceous flavor, its stunning advertising has also attracted attention through the years. Watch the video above to learn about Fernet-Branca’s fascinating history through its beautiful advertising.