Fox News may be the king of cable, but the Internet is a whole different kingdom: MediaWeek reports, “Foxnews.com averages around 12 million or 13 million monthly unique users, according to Nielsen Online, rarely approaching the 35 million to 40 million uniques that leaders Yahoo News, MSNBC and CNN regularly deliver in aggregate.” Why is Fox losing online to competitors it trounces on television? For one, the company didn’t really develop until six or seven years ago; until then, its website was merely used to promote its hosts. Another interesting theory: Whereas the network is mostly opinion, the website is mostly straight news—something, perhaps, the television fans don’t recognize and dislike. It’s not all bad news on the Web for Fox, however, as its website’s visitors log the highest customer loyalty.
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