Twelve wine-makers and traders in France were found guilty Wednesday of selling the American distributor Gallo phony "pinot noir." French officials found in 2008 that 13.5 million liters of wine had been mislabeled and sent off to Gallo. They took ordinary wine which would have sold for $62 per 100 liters and by pretending it was pinot noir jacked the price up by more than double. The masquerading pinot noir had been sold in bottles of Gallo's ubiquitous Red Bicyclette label. Heavy fines were levied but no one was sent to jail.