Gucci’s creative director traveled to China last week to hold the house’s first-ever fashion show there. From bargaining with locals to partying with Bryan Ferry, she writes about her adventure exclusively for The Daily Beast.
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Giannini scours the streets of the French Concession for great finds.
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Shopping for jade at in the French Concession.
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Using her bargaining skills.
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A stall in the French Concession.
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The quaint streets of Shanghai’s shopping district.
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Giannini with Li Bingbing at the cocktail party to celebrate her campaign.
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Shanghai’s beautiful skyline at night.
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A view of the runway before the lights go down for Gucci’s first-ever fashion show in Shanghai.
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Chinese celebrities packed the front row. From left: Li Bingbing, Chen Kun, Yang Mi, Feng Shaofeng, and Zhang Xin Yi.
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Elsewhere in the front row there were Zhu Zhu, Lapo Elkann, Tamara Falco, Amanda Sheppard, and Bryan Ferry.
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Giannini watches the crowd fill in their seats from her perch backstage.
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Backstage, she gives notes on the run-of-show board before the show.
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Giannini poses with models backstage before the show.
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Models finally walk the runway.
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Another model on the runway.
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A male model on the runway.
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Hilary Swank, in a Gucci black satin kimono dress, stopped by after the show to say hello.
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Posing with Yang Mi (in a beaded sleeveless Gucci cocktail dress) after the show.
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Later that night, with Lapo Elkann at the private party on the Rock Bund at the Gucci Club.
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Bryan Ferry onstage during the afterparty at the Gucci Club.
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Giannini (center) dancing between DJ duo 2manydjs.
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