Frida Giannini’s Shanghai Diary: Gucci Creative Director’s Trip To China (PHOTOS)
Gucci’s creative director traveled to China last week to hold the house’s first-ever fashion show there. From bargaining with locals to partying with Bryan Ferry, she writes about her adventure exclusively for The Daily Beast.

Courtesy of Andrew Juhl

Gucci’s creative director traveled to China last week to hold the house’s first-ever fashion show there. From bargaining with locals to partying with Bryan Ferry, she writes about her adventure exclusively for The Daily Beast.
Courtesy of Andrew Juhl

Giannini scours the streets of the French Concession for great finds.
Courtesy of Andrew Juhl

Shopping for jade at in the French Concession.
Courtesy of Andrew Juhl

Using her bargaining skills.
Courtesy of Andrew Juhl

A stall in the French Concession.
Courtesy of Gucci

The quaint streets of Shanghai’s shopping district.
Courtesy of Gucci

Giannini with Li Bingbing at the cocktail party to celebrate her campaign.
Courtesy of Gucci / Getty Images

Shanghai’s beautiful skyline at night.
Courtesy of Gucci

A view of the runway before the lights go down for Gucci’s first-ever fashion show in Shanghai.
Courtesy of Gucci / Getty Images

Chinese celebrities packed the front row. From left: Li Bingbing, Chen Kun, Yang Mi, Feng Shaofeng, and Zhang Xin Yi.
Courtesy of Gucci / Getty Images

Elsewhere in the front row there were Zhu Zhu, Lapo Elkann, Tamara Falco, Amanda Sheppard, and Bryan Ferry.
Courtesy of Gucci / Getty Images

Giannini watches the crowd fill in their seats from her perch backstage.
Courtesy of Gucci / Getty Images

Backstage, she gives notes on the run-of-show board before the show.
Courtesy of Gucci / Getty Images

Giannini poses with models backstage before the show.
Courtesy of Gucci / Getty Images

Models finally walk the runway.
Courtesy of Gucci / Getty Images

Another model on the runway.
Courtesy of Gucci / Getty Images

A male model on the runway.
Courtesy of Gucci / Getty Images

Hilary Swank, in a Gucci black satin kimono dress, stopped by after the show to say hello.
Courtesy of Gucci / Getty Images

Posing with Yang Mi (in a beaded sleeveless Gucci cocktail dress) after the show.
Courtesy of Gucci / Getty Images

Later that night, with Lapo Elkann at the private party on the Rock Bund at the Gucci Club.
Courtesy of Gucci / Getty Images

Bryan Ferry onstage during the afterparty at the Gucci Club.
Courtesy of Gucci / Getty Images

Giannini (center) dancing between DJ duo 2manydjs.
Courtesy of Gucci / Getty Images
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