Giving Beast: Lazarus Effect

In this PSA provided by PRODUCT RED, children with HIV are essentially brought back to life, hence the "Lazarus Effect" moniker, with inexpensive antiretroviral drugs, which the campaign helps to provide to Africans.

Updated Apr. 25, 2017 11:36AM ET / Published Nov. 30, 2009 10:29AM ET

In this PSA provided by PRODUCT RED, children with HIV are essentially brought back to life, hence the "Lazarus Effect" moniker, with inexpensive antiretroviral drugs, which the campaign helps to provide to Africans.