Giving Beast: Lazarus Effect

In this PSA provided by PRODUCT RED, children with HIV are essentially brought back to life, hence the "Lazarus Effect" moniker, with inexpensive antiretroviral drugs, which the campaign helps to provide to Africans.

11.30.09 10:29 AM ET

In this PSA provided by PRODUCT RED, children with HIV are essentially brought back to life, hence the "Lazarus Effect" moniker, with inexpensive antiretroviral drugs, which the campaign helps to provide to Africans.