GoDaddy Pulls Super Bowl Puppy Ad

GoDaddy pulled a controversial ad from the Super Bowl and took it down from YouTube on Tuesday after sparking a public backlash. The commercial, “Journey Home,” shows a puppy that’s been separated from its owners and upon its journey home to be reunited with its owners, the puppy finds the family is happy to see the dog because they just sold it on a website built using GoDaddy. With a few hours, a Change.org petition was created to pull the ad while some took to Twitter and Facebook to express outrage. “This morning we previewed GoDaddy’s Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad…. The net result? We are pulling the ad from the Super Bowl,” the company said in a statement. “You’ll still see us in the Big Game this year, and we hope it makes you laugh. Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he’s been adopted permanently by one of our longtime employees.”