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Read it at TV Media Insights
The sad news of singer Whitney Houston’s death may have boosted the Grammy Awards’ viewership Sunday night, as early data show it had a massive 25.8 rating and a 38 share, a whopping 44 percent increase from last year. The 2011 Grammys had 26.7 million viewers and a rating of 10, with a 27 share. This year’s show could have captured more than 37 million viewers. CBS, which broadcast the show, more than doubled the three other major networks combined.