SO MUCH BOYCOTTING

Hamilton Sets Broadway Record for Single-Week Sales

One week after Trump fans called for boycott.

As it turns out, the movement to boycott Hamilton for its cast’s public criticism of Vice President-elect Mike Pence was anything but a success: according to The New York Times, last week was the Broadway show’s most profitable week ever. The musical earned a whopping $3.3 million for eight shows last week, breaking a Broadway record previously held by Wicked, which grossed $3.2 million for one week in 2013. In addition to setting a week total, the show also broke records for highest premium ticket price with a $998 seat being purchased last week. The Thanksgiving holiday week tends to be one of the most popular weeks each year for show-going audiences. Following a performance on November 19, actor Brandon V. Dixon addressed the crowd, which included Pence, with a plea for equality under a new president—one who campaigned on being hostile to many minority groups. The show’s actions led to an anti-Hamilton rant from Trump and his supporters, along with several days of national media attention.