On his way to the annual Sturgis Bike Rally with a pack of friends, Bruce Rossmeyer, the self-proclaimed world's largest Harley dealer, died when he collided with a truck. Rossmeyer, 66, owned 15 Harley dealerships and stores, and is survived by his wife and five children. He wasn't wearing a helmet when he collided with a truck dragging a trailer as it was making a left turn off the highway. At Sturgis in South Dakota, news of Rossmeyer's death is already shaking the community. "His death is going to change the entire motorcycle industry," a Sturgis campground owner said.