Candy Wars

Hershey Plans Cadbury Bid

No need to sweeten the deal here: Hershey Co. is lining up billions of dollars to launch a rival bid to Kraft’s $16 billion offer for candy maker Cadbury. Hershey may team up with a partner like Ferrero SpA, the Italian maker of Tic-Tacs, Nutella, and Ferrero Rocher chocolates. According to The Wall Street Journal, Hershey has talked to Bank of America and J.P. Morgan about financing the deal, and the banks have been receptive.