Many people think that the path to a successful marketing career starts with a degree from an elite university. While useful, there are certainly more flexible and cost-effective steps to succeed as a marketer. For example, you can get a lot out of this impressive Full-Stack Marketer Bundle, which includes two course bundles and a companion book — and costs just $19 if you enroll today. Here's what your $19 gets you:
Digital Marketing Management
This includes ten courses, taught by marketing experts, that teach you proven strategies across key marketing functions. You'll learn all about copywriting, analytics, search engine optimization, social media, and email marketing. It's a nice, well-rounded introduction to customer experience and web growth, so you understand the basics before you move on to more complex marketing concepts and tools.
Google Analytics & AdWords Tutorials
These two courses are designed to help you master Google Analytics and AdWords. These are industry-leading tools that every marketer needs to understand and use in order to deliver crucial data on user behavior — which is a skill you need to have if you want to grow in your career as a marketer. It's your job to understand who your consumers are so you can make data-driven decisions to appeal to them.
Traction: A Startup Guide to Getting Customers
You may have an idea and a target consumer, but how do you actually get those customers to pay for that idea? This book is the perfect companion to the twelve courses included in the bundle because it examines what successful companies have done in the past through forty interviews with founders. It’s the definitive history of people who paved the way for your future success.
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