Inside Playboy’s First Non-Nude Issue

Back in October, Playboy announced that after 62 years it would be shifting its focus away from nudity in an attempt to appeal to a millennial audience. For the first issue since its rebranding, the magazine got as millennial as millennial gets, casting only Snapchat and Instagram models as centerfolds.

Instamodel Sarah McDaniel is featured posing as if she is taking a selfie on what may be the most meta magazine cover of all time. The image even includes Snapchat’s signature text bar, reading “heyyy ;)”. Check out the video below to see what more is in store for the revamped stag mag before it hits newsstands on Feb. 12.