Shine Bright like a Diamond

Introducing a $300 Designer Cactus

New York-based fashion label SUNO is known for its cool array of mix matched prints and alternative silhouettes. So it came as a surprise when the design duo, comprised of Max Osterweis and Erin Beatty, decided to create a glittery cactus as part of the CFDA’s objets d’art program--now running at Upper East Side store Fivestory in anticipation of the organization’s upcoming awards. The cactus, covered in Swarovski crystals, is priced at a whopping $300.

It’s worth mentioning that the SUNO cactus is actually a living plant, presumably requiring the same kind of a care as non-crystalized vegetation. There was only one of them, and it’s already been purchased—by Max Stein, partner in the CFDA-lauded handbag label Reece Hudson. “While I was processing his order on the phone, six other big people called to get it,” Fivestory owner Claire Distenfeld told The Daily Beast. Stein tells us: "Claire said it will stay alive."