Scratch & Sniff

Justin Bieber Perfume & Fragrance Line

Smells like tween spirit? Teen pop icon Justin Bieber has announced he’s entering the perfume game, launching his own fragrance line to be called My World. Rather than bottled perfume, however, the 16-year-old singing sensation plans to sell scented wristbands and dog tags, in partnership with the Etoile Nation Beauty. “They actually brought me a bunch of stuff to smell today,” Bieber said on choosing the fragrance. “One of them smelled too young, too fruity. One was really good.” The fragrance will be unisex and the accompanying accessories are designed to be traded among friends. “I just like to try new things,” Beiber explained of the endeavor.