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Kendrick Lamar’s Streams Soar After Super Bowl Halftime Show

The rapper’s Drake diss track “Not Like Us” was the biggest gainer of the night.

2025 may have just begun, but it’s already proving to be Kendrick Lamar’s year. Following a show-stopping halftime performance at Super Bowl LIX (that conservatives hated), the rapper’s Spotify numbers saw an overwhelming boost. This was particularly true for his hit track/Drake diss/zeitgeist-defining single “Not Like Us.” Spotify announced Monday that the track saw a streaming boost of 430 percent in the three hours following Lamar’s performance. The rapper’s overall streams also soared by 175 percent with specific titles like “Humble” off his 2017 album DAMN seeing another 300 percent increase and his Black Panther duet with SZA, “All the Stars,” a 290 percent increase. Lamar’s Sunday performance saw him performing an ample of his beloved singles including “Not Like Us,” “DNA,” and “squabble up.” The show even featured a surprise cameo from Samuel L. Jackson, who dressed as Uncle Sam seemed to predict the nasty rhetoric Lamar’s critics were about to spew after the show’s end. The To Pimp A Butterfly artist has had a big week with his Super Bowl performance coming fresh off the heels of several major wins at the 67th Grammy Awards last Sunday.