DYE JOB

Kraft Heinz Is Removing All Artificial Food Dyes After RFK Jr.’s MAHA Demand

The food giant will remove synthetic dyes from its products by the end of 2027.

Kraft Heinz announced on Tuesday it will stop using artificial colors and dyes from products sold in the U.S. following sustained pressure from Health Secretary Robert F. Kennedy Jr. The food giant, which produces Kraft Mac & Cheese, Heinz Ketchup, Capri-Sun and many more products, said it will remove all artificial coloring from its products by 2027 and will not release any additional foods containing synthetic dyes in the interim. “The vast majority of our products use natural or no colors, and we’ve been on a journey to reduce our use of (artificial) colors across the remainder of our portfolio,” said CEO Pedro Navio in a statement. The company previously removed artificial colors from its Mac & Cheese back in 2016. It comes following a previous FDA ban on red dye no.3 in January which banned its usage in food and beverages across America. It comes following direct pressure from Kennedy, who met with executives from a number of top food companies to pressure them into removing artificial dyes before the end of his term. The health secretary “made clear his intention to take action unless the industry is willing to be proactive with solutions,” Bloomberg reported at the time.