Stores lured customers with online sales, gift cards.
This was the year of Internet sales, as the economy lagged and retailers pinned their hopes on online shoppers. In hopes of capitalizing on end-of-the-year holiday shopping, many stores held online sales on Christmas Day. Retailers were persuaded to withhold in-store sales in order to draw customers to their Web sites for last-minute holiday shopping. Larger chains, such as Wal-Mart and Best Buy, are taking a different route, offering deep discounts immediately after Christmas to lure customers to continue their shopping binges. Gift cards were a more popular-than-usual gift item this year, as inclement weather kept people indoors and away from malls. Some retailers offered same-day gift-card purchase and e-delivery, catering to the most last-minute of shoppers.
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