Big data is the engine that drives the modern marketplace. From effective ad targeting to harnessing the influence of social media, anyone who can unlock the power of big data has a massive leg up in the current workforce—especially if you’re looking for a role as a data analyst. But where to start? First, you'll need a foundation in the tools that companies use to analyze swaths of information. The critical tools most data analysts use include Hive, Spark, Scala, Hadoop, Flume, Sqoop, MapReduce, Cassandra, and Oozie.
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