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A computer games company is launching a scent derived from the stench found in locker rooms: a fetid concoction of grass, sweat, boot leather, and heat spray. Sports Interactive, who make Football Manager, claim the scent, designed as an after shave for sports lovers, could even inspire struggling teams and managers to perform better. "If Britney Spears and Kerry Katona can have their own fragrance I don't see why we can't,” said Interactive’s Miles Jacobson. Others think the idea stinks.