London Fashion Week Update: Burberry Streams Show From Piccadilly Circus

After last year’s first-ever 3-D live stream fashion show, Burberry is taking its fashionable technology to new heights for London Fashion Week. The British design house will take over Piccadilly Circus by live streaming its fall/winter 2011 fashion show online to more than 150 countries and on London’s iconic Coca Cola digital screen on Monday, Feb. 21. “We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience,” Burberry’s Chief Creative Office Christopher Bailey said. “Whether you are at home online, watching in Piccadilly Circus, using a mobile device or in our store in Beijing everyone will be able to feel the energy and attitude of the brand and the excitement of the show.”