Skip to main content
Person of Interest

Maddow’s Boffo Ratings

Doubles predecessor's audience.

cheats/2008/10/21/maddowrsquos-boffo-ratings/maddows-boffo-ratings_tvkzcs

If, in television, ratings are the bottom line, then Rachel Maddow has little to worry about these days. In the six weeks since Maddow took over the 9:00 p.m. hour on MSNBC, she's doubled the timeslot's audience. "I'm pinching myself," Phil Griffin, the president of MSNBC, tells The New York Times. Griffin used to say it “takes two or three years for a show to find its audience." Maddow retains a remarkable 90 percent of Keith Olbermann's audience. She has already done what many had thought impossible: slain Larry King (in the ratings). Now only if she could similarly defeat Sean Hannity, her competitor on Fox...

Read it at The New York Times

TRENDING NOW